In addition, due to the demographic change in Western societies, people are growing older and older. Taking into account comprehensible structures, definite contrasts, intuitive navigation and clearly legible text during development, not only elderly but all kind of people can profit. Accessibility ensures the quality of websites and software for users and is vital to persist with interactive products in an ever changing and global market.

IBUQ improves and advocates user-friendliness, accessibility and usability of interactive human-machine-interfaces. Based on international and national standards, laws and widely accepted style guides the association develops modern usability standards and certifies service providers and personnel.